John "Johnny" Sciortino came from Sicily by way of a ship that landed in Boston and a life in Newark. In 1945 he opened Johnny's Landing on the Highlands waterfront.[1]
What he did there was not invent fishing. People had been taking a living out of this bay for as long as there had been anybody here to take it. What Sciortino did was industrialize the trip. He put boats on a schedule, put a price on a seat, and made it possible for a man with no boat, no gear and no connections to be on the ocean by six in the morning and home by dinner. Henry Schaefer, who wrote the outdoors column in the Newark Star-Ledger, later gave him the credit without hedging it: it was Sciortino, at Johnny's Landing, who developed the Highlands charter-boat business.[1]
It worked the way things work in a small town, which is to say it worked through everyone else. Johnny's Landing became the Highlands Marina. Sons came into it. By the late 1950s the marina held about a dozen six-pack charter captains and about five open boats, and it held a cocktail lounge where all of them ended up in the afternoon with the day's story already improving.[3]
In 1960 a group of them founded a club at that bar and named it for the dock — Sciortino, Ruett, Beatty, Coles, Moro, Cirello, Quackenback and the Renzo brothers. Hi-Mar, short for Highlands Marina. It met monthly in the marina. It grew to about 35 members. Its contests were sponsored, as most things in New Jersey were sponsored in 1962, by Schaefer Beer, and in 1967 its members took a patch home as state champions of the 21st Annual R. J. Schaefer Salt Water Fishing Contest.[3]
The club is still going. It meets in a VFW hall in Port Monmouth now, a few miles west of the dock that gave it its name — which is a small and accurate description of what happened to everything else in this chapter.
Photograph · not yet acquiredThe Highlands Marina dock, or Johnny's Landing, or any Highlands open boat loading in the dark between 1945 and 1990.Not yet held. First ask: the Hi-Mar Striper Club photo archive, which is sitting on 65 years of club photographs. Second: the Sciortino family, through the Tackle Box. Third: the borough archive. Permission has not yet been sought from any of the three.