Chapter 13

Party Boats and Postwar

1945–2000 · The fleet, the fare, and the town that ran on both

For half a century the town sold the same thing every morning before dawn. Not fish. A seat.

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In this chapter
  1. Prologue
  2. Before 1945
  3. 1945
  4. Highlands Marina · late 1950s
  5. The working year
  6. The other waterfront
  7. The structural fact
  8. 1962 · 1974 · 1975
  9. 1951–2002
  10. July 1986
  11. Coda
  12. What we are missing

PrologueA seat

A party boat sells a seat. That is the whole idea, and the reason the boats were also called head boats: you paid by the head, you took whatever rail was open, and you fished next to a stranger from Newark who had been doing it every Saturday for eleven years.

Nobody chartered the boat. Nobody had to know anybody. You showed up at the dock in the dark with a thermos and the price of a seat, and the boat left whether you were on it or not.

That arrangement built the second half of the twentieth century in Highlands. It is a democratic thing, an open boat, and it fit a town that had always made its living by letting the water come to it — the clam flats, the rowboat liveries, the shore dinners sold off a beached houseboat at the foot of the bridge. The fleet that came out of the war years was not the town's first maritime economy and it was not its last. It was the one the town's living memory sits inside.

Before 1945A town that rented rowboats

There was no fleet to speak of before the war. If you came down to Highlands to fish, you rented a boat and you rowed it.

Roxy Rocigliano ran a livery — Roxy's — and hers were the boats most visitors ended up in. Some worked the Shrewsbury River, close enough to walk to and forgiving enough to fish badly in. The rest were handled the way a working town handles a problem: the skiffs were tied bow to stern in a long string, towed out to the point of Sandy Hook behind a single boat with an engine, and cut loose on the grounds. When an angler had had enough, he stood an oar upright in the boat. Somewhere out on the water the tow boat saw it and started collecting.[1]

It is worth sitting with that image, because it is the entire pre-war economy in one frame. No schedule. No radio. No refunds. A man holds up an oar and eventually someone comes.

Two doors away, Jack and Florence Bahrs had bought a beached two-story houseboat at 2 Bay Avenue in 1917 and moved their rental boats over to it. They sold bait, rented rowboats, and cooked dinners for fishing parties who came down on the Friday night train and paid $2.50 for room and board. When a nor'easter wrecked the rental fleet, they sold breakfast, lunch and dinner to raise money for new boats, and that is how Highlands got a restaurant that outlived every boat it was built to serve.[2]

1945Johnny's Landing

John "Johnny" Sciortino came from Sicily by way of a ship that landed in Boston and a life in Newark. In 1945 he opened Johnny's Landing on the Highlands waterfront.[1]

What he did there was not invent fishing. People had been taking a living out of this bay for as long as there had been anybody here to take it. What Sciortino did was industrialize the trip. He put boats on a schedule, put a price on a seat, and made it possible for a man with no boat, no gear and no connections to be on the ocean by six in the morning and home by dinner. Henry Schaefer, who wrote the outdoors column in the Newark Star-Ledger, later gave him the credit without hedging it: it was Sciortino, at Johnny's Landing, who developed the Highlands charter-boat business.[1]

It worked the way things work in a small town, which is to say it worked through everyone else. Johnny's Landing became the Highlands Marina. Sons came into it. By the late 1950s the marina held about a dozen six-pack charter captains and about five open boats, and it held a cocktail lounge where all of them ended up in the afternoon with the day's story already improving.[3]

In 1960 a group of them founded a club at that bar and named it for the dock — Sciortino, Ruett, Beatty, Coles, Moro, Cirello, Quackenback and the Renzo brothers. Hi-Mar, short for Highlands Marina. It met monthly in the marina. It grew to about 35 members. Its contests were sponsored, as most things in New Jersey were sponsored in 1962, by Schaefer Beer, and in 1967 its members took a patch home as state champions of the 21st Annual R. J. Schaefer Salt Water Fishing Contest.[3]

The club is still going. It meets in a VFW hall in Port Monmouth now, a few miles west of the dock that gave it its name — which is a small and accurate description of what happened to everything else in this chapter.

Photograph · not yet acquiredThe Highlands Marina dock, or Johnny's Landing, or any Highlands open boat loading in the dark between 1945 and 1990.Not yet held. First ask: the Hi-Mar Striper Club photo archive, which is sitting on 65 years of club photographs. Second: the Sciortino family, through the Tackle Box. Third: the borough archive. Permission has not yet been sought from any of the three.

Highlands Marina · late 1950sThe board

Highlands Marina · late 1950s · what sailed from this dock

Open boats · pay by the head

Sailed daily in season. Bluefish, porgies, fluke.

  1. FishermanRon Santee Sr.
  2. Sea Horse IIEd Bunting Sr.
  3. Flying SaucerJack Early
  4. Lazy BonesRed Ziollinger
  5. King Neptune IIcaptain unrecorded

Charter boats · six passengers, by reservation

About a dozen six-pack captains worked out of the same dock.

  1. First TimerOtto Ruett
  2. Hit-N-RunBob Beatty
  3. RenzoVinnie & Joseph Renzo
  4. Aud-a-BobBob Quackenback
  5. Dam BotTony Moro
  6. Jer VinJerry Cirello Sr.
  7. Mi-JoMario Scardingo
  8. Freddy CFreddy Coles Sr.
  9. WindwardLouie Facenda

Names recalled by Hi-Mar Striper Club members in 2025, 65 years after the club was founded at the marina bar.[3] This board is incomplete on purpose. If you know a boat, a captain, or a mate who belongs on it, add them.

One house rule survives. On Otto Ruett's First Timer, if you caught your first striped bass aboard, you owed the captain a bottle.[3]

And one boy. Phil Sciortino, Johnny's son, mated on that boat and learned enough there to become one of the best striper fishermen on Raritan Bay — then opened a tackle shop on Route 36 in Hazlet on Halloween of 1976, back when, as his own son puts it, there was nothing on that highway at all.[1]

The working yearWhat the boats were actually for

The rhythm of the year set the rhythm of the dock, and the dock set the rhythm of the town.

Summer was the open-boat season: bluefish, porgies, fluke, sailing daily, the boats loading in the dark and the bait shop opening before the diner did. Striped bass ran the rips off the Hook and the shoals at Flynn's Knoll, and the men who fished them worked out methods the whole coast would eventually copy — worming for bass, livelining bunker, chunking the Knoll, trolling plugs through the Sandy Hook rips at night.[3] Fall and winter meant bottom fish and long runs: ling, whiting, mackerel, flounder.[4] The Shrewsbury Rocks, a few miles off the Monmouth beaches, were close enough to be a routine run and serious enough that men hooked giant bluefin tuna there from boats not built for it.[1]

The distinction that ran the business was between a head boat and a charter. A head boat sold every seat it had and did not care who bought them. A charter sold the whole boat to six men who had planned it in February.

The head boat was the town's public utility. The charter was its luxury good. The same dock ran both, and the men who ran them drank together at four in the afternoon.

What the era does not leave us, and what this project would most like to recover, is the small arithmetic of it: the price of a morning trip in 1958 and in 1975, what a mate took home out of the pool, and who cleaned the fish on the rail. Those numbers are in a shoebox in somebody's attic on Miller Street.

Document · not yet locatedA Highlands rate card or sailing board, 1950s to 1970s — the price of a seat, in print, on a document somebody kept.Not yet located in any public collection. Most likely held privately in Highlands. Period fares may also be recoverable from classified advertising in the Red Bank Register, which is digitized and free to search. Nothing stands in for this document while it is missing.

The other waterfrontClams, pots, and the 48-hour cure

It would be a distortion to tell the postwar decades as a sportfishing story alone. The borough's own 1975 history names three industries, in this order: fishing, clamming, and boating.[4]

Clamming is the older trade and the harder one. Parkertown, where the Navesink met the bay, was a hamlet organized entirely around the bivalve — a visitor in 1889 wrote that clams were to Parkertown what the whale had been to Nantucket. Early in the century the borough had 10 processing plants. Two were left by 1975. The men went out in the dark and raked clams off the bottom; their wives opened them, stripped them, and strung them 25 to a string for shipping.[4]

What kept the industry alive was chemistry, not nostalgia. A clam out of these waters cannot go straight to market. It has to depurate — 48 hours in clean circulated seawater while it purges itself — and that cycle is the only reason a Sandy Hook Bay clam can legally reach a plate. The Baymen's Protective Association pushed for a public purification plant for more than a decade and got one in 1974, built on $50,000 of public money. It closed in the mid-1980s when it could no longer meet health standards, the clammers had to truck their catch to South Jersey to be purged, and the cost of that drove a lot of men off the water for good.[5]

It came back because of one person. James T. White — clammer, schoolteacher, former mayor of Highlands — secured a $1.3 million grant from the Port Authority in 1991, tied by agreement to a nonprofit public facility. He died before it opened. The plant that carries his name opened in 1994, and the association became a nonprofit in 1998.[6] The J. T. White plant now sends more than 40 million clams a year to market from a borough-owned building at the edge of a town most people drive through on their way to the beach.[5]

The lobstermen worked a third clock. Out at 5 in the morning, as far as 17 miles offshore east or southeast of the Hook, 600 pots set in strings of 30, hauled every fourth day, back around 4 in the afternoon to sell to the seafood stores and the restaurants. In 1975 the borough's historian noted what those men did with their evenings: they wrote to Congress, trying to get a 200-mile limit enacted to save an American commercial fishery they could feel slipping.[4] They got it the following year.

The structural factOne town has a harbor

Here is the fact that explains more about the modern Highlands waterfront than any story about decline. Atlantic Highlands has a harbor. Highlands does not.

Atlantic Highlands

A municipal harbor built with municipal, state and federal money — most of it WPA — behind a stone breakwater put up by the Army Corps of Engineers.[7]

Built
1939–1941
Breakwater
4,000 feet, Army Corps
Cost
close to $1 million
Owner
the public

Highlands

A river, a bridge, a working bulkhead, and whatever a private marina owner chose to build. The one piece of public infrastructure came from a private citizen.[8]

Built
1948
Structure
132-foot pier into the Shrewsbury
Funded by
John J. Flemm, personally
Owner
the borough

Over the following decades the open-boat fleet did what fleets do: it went where the slips, the depth and the shelter were. The party boats now sailing off Sandy Hook Bay leave from the Atlantic Highlands municipal basin, and the Fishermen and the Mi-Jo among them carry names that were tied up at Johnny's Landing when Eisenhower was president.

The fleet did not die. It moved a mile west, mostly to a New Deal breakwater. What Highlands lost was not the industry. It was the dock.

1962 · 1974 · 1975Three dates in 13 years

On the sixth of March, 1962, a nor'easter stalled off the coast for three days and five high tides. It killed 40 people, destroyed or badly damaged tens of thousands of homes in New Jersey alone, and rewrote the barrier beaches.[9] Across the river, the Sandlass family's Highland Beach resort did not open again. That story is told in Chapter 9, Highland Beach; what belongs here is the aftertaste. Every captain of a certain age in this town can tell you where he was that week.

In 1974, Bud and Peg Bahrs retired after thirty-odd years of turning a seasonal fishing-party kitchen into a year-round restaurant, and Ray Cosgrove took it over.[2]

On the first of January, 1975, the last military installations on Sandy Hook stood down, the peninsula passed to the National Park Service as part of Gateway National Recreation Area, and 13 miles of beach opened to the public for the first time in the recorded history of the place.[4] The town at the gate of it wrote, that same year, that it intended to become the Seafood Capital of the East.

The shape of the local economy turned in those years from something you did on the water to something you saw from it. Not all at once, and not completely. But the customer changed.

1951–2002The rules arrive

An era of American work usually ends the same way. It gets counted, and then it gets regulated.

That is the honest ending of the party-boat era. Not that the boats disappeared. That the men who had spent their lives taking fish out of this water spent the last of it putting some back.

July 1986The other morning boat

In July of 1986, two boats began running commuters from Highlands to Pier 11 at the foot of Wall Street. The pitch was geometry: 19 miles by water against 52 by road.[13] The operation was called Direct Line Commuter Service, and it became TNT Hydrolines, and it became Seastreak, which today runs catamarans out of Highlands and Atlantic Highlands to two Manhattan piers and, in summer, to Martha's Vineyard and Nantucket.[14]

The boats still leave in the dark. The parking lot still fills before six. The coffee still gets sold. What changed is what is in the hand of the person walking down the ramp — a rod tube in 1975, a laptop bag in 1996 — and where the money comes from afterward.

A town that once sold New York a day of fishing now sells New York a commute, from the same water, on the same tide, an hour earlier than it used to.

CodaThe identity holds

The identity holds, which is the strange part.

The names on the board are still names in town. The club founded at the bar in the Highlands Marina still meets. The clam plant at the edge of the borough still runs its 48-hour cure. The restaurant built out of a beached houseboat at the foot of the bridge is in its fourth generation of the same family. Johnny's Landing is a restaurant now, and the Highlands Marina is a different marina, and the boats that were tied up there sail from behind a breakwater a mile west, and the great-grandchildren of the men who ran them are the people who correct this website when it gets something wrong.

What the next chapter is about is the thing every one of these men knew and none of them said out loud on a good morning: the water that made the town is also the water that takes it back. They hauled out for the winter. They watched the sky.

What we are missingSix things only Highlands can answer

Sources

  1. A Fishing Family's Legacy: Four Generations & Counting. Tackle Box NJ, reprinting Jim Hutchinson Jr. in The Fisherman. 2022. Family recollection, published. Source for Roxy Rocigliano's rowboat livery and the towed string of skiffs signalled by an upright oar; for John Sciortino opening Johnny's Landing in 1945; for Newark Star-Ledger outdoors columnist Henry Schaefer crediting Sciortino with developing the Highlands charter business; for the King Neptune II; for the First Timer house rule; and for Phil Sciortino opening the Tackle Box in Hazlet in 1976. Recollection rather than record, and read that way here. ↩
  2. Our History. Bahrs Landing, Highlands NJ. Source for the 1917 purchase of the beached houseboat at 2 Bay Avenue, the $2.50 room and board for fishing parties off the Friday night train, the nor'easter that wrecked the rental fleet and the meals sold to replace it, Bud and Peg Bahrs retiring in 1974, and the restaurant passing to Ray and then Jay Cosgrove. ↩
  3. The Fisherman, February 2025, “Comradery & Conservation: Hi-Mar Celebrates Sweet Sixty-Five”. Nicholas Simeoli. Source for the late-1950s shape of Highlands Marina — about a dozen six-pack charter captains and about five open boats, plus the cocktail lounge; for the 1960 founding of the Hi-Mar Striper Club and its roster of boats and captains; for the Schaefer Beer contests and the 1967 state championship; for the local striped-bass methods; and for Len Fantasia's bunker fight from 1988 to the 2002 law. The 1950s roster is club recollection recorded in 2025, not a document of the period. ↩
  4. James W. Brydon. The Story of Highlands. Borough of Highlands. 1975. A borough history written from inside the era it describes, and quoted here as a period source rather than a neutral one. Source for the three industries named in order — fishing, clamming, boating; for Parkertown and the clam-processing plants; for the lobstermen's working day and their letters to Congress; for the winter bottom fishery; and for the borough's own 1975 ambition to become the Seafood Capital of the East. ↩
  5. Quahog of the Commons. The Counter. January 2020. Source for the Baymen's Protective Association winning the first public depuration plant in 1974, for its closure in the mid-1980s and the trucking costs that followed, and for the volume the J.T. White plant handles today. ↩
  6. The James T. White Clam Depuration Plant. Borough of Highlands. Source for James T. White's $1.3 million Port Authority grant in 1991, restricted by agreement to a nonprofit public facility; for his death before the plant opened; for the 1994 opening; and for the association's 1998 incorporation as a nonprofit. ↩
  7. Municipal Harbor — Atlantic Highlands NJ. Living New Deal. Source for the 1939–41 construction of the Atlantic Highlands municipal harbor with municipal, state and federal money, most of it WPA, behind a 4,000-foot Army Corps breakwater, at a cost of close to $1 million. ↩
  8. John J. Flemm. Wikipedia, citing contemporaneous borough records. unverified Source for Flemm designing and paying for the 132-foot Highlands pier into the Shrewsbury in 1948, and for his year on the borough council. Not corroborated against the borough record. If a reader can put us on the council minutes or the pier's dedication coverage, the claim gets firmer or it comes off the page. ↩
  9. The Ash Wednesday Storm, March 5–9, 1962. National Weather Service and NOAA. Source for the storm stalling through five high tides, for 40 deaths, and for the scale of the damage in New Jersey. ↩
  10. Loss of the Pelican, September 1, 1951. United States Coast Guard and contemporaneous accounts. Source for the capsizing off Montauk that killed 45, and for the vessel's 14 gross tons falling just under the 15-ton threshold that would have required inspection. ↩
  11. Atlantic Striped Bass. Atlantic States Marine Fisheries Commission. Source for the 1984 Atlantic Striped Bass Conservation Act, the mandatory measures that followed, the state moratoria, and the 1995 declaration that the stock was restored. ↩
  12. Atlantic Coastal Fisheries Cooperative Management Act. Source for the Atlantic States Marine Fisheries Commission gaining federal enforcement power over state compliance, which is the machinery behind the modern size limit, bag limit, season and state quota. ↩
  13. Pier 11/Wall Street. Wikipedia, citing contemporaneous coverage of the July 1986 opening. unverified Source for two boats beginning Highlands-to-Wall-Street commuter service in July 1986, and for the 19-miles-by-water against 52-by-road comparison. The original newspaper coverage has not been pulled. ↩
  14. Seastreak. Corporate history. Source for the line from Direct Line Commuter Service through TNT Hydrolines to Seastreak, and for the present Highlands and Atlantic Highlands routes to two Manhattan piers and the summer runs to Martha's Vineyard and Nantucket. ↩